Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. You have remained in right site to start getting this info. The Law of the Category If you can’t be first in a category, set up a new category you can be first in. the-22-immutable-laws-of-marketing 1/6 Downloaded from on Januby guest Books The 22 Immutable Laws Of Marketing Recognizing the pretentiousness ways to acquire this book the 22 immutable laws of marketing is additionally useful. The Law of Leadership It is better to be first than it is to be better. There are laws of nature, so why shouldn’t there be laws of marketing?Īs Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. The 22 Immutable Laws of Marketing From the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout 1. The 22 Immutable Laws of Marketing - Al Ries - 2014Ĭategories: Business & Careers, Management & Leadership Free The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two book by Al Ries.
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